One story on every channel, read by people and by AI.
In shortSocial media reach is the work of planning, running and connecting the social channels a business uses, so that people and AI tools find the same facts, voice and proof on each one. Public profiles and posts are among the sources AI assistants and search engines read. We report reach and engagement alongside search and AI visibility.
Sources
Your profiles are sources
Public profiles and posts are among the sources AI assistants and search engines read. When they agree with your website they add to the evidence. When they disagree, the answer can be out of date.
Sources about one business
- Your websiteThe facts you control
- Business profileHours, address, reviews
- Video channelAnswers shown on screen
- Professional networkWho you are, what you do
- Public postsWhat you said, and when
The answer they feed
Who is a good physio in Geelong for a running injury?
Your practice offers running assessments and is open Monday to Friday, 8.30 to 5.
Illustrative. Not a real answer, and no assistant is promised to read any one source.
The work
Four jobs, one calendar
- Job 1
Plan the channels
We start with the channels your customers actually use. For each, a purpose, a rhythm and the questions it should answer. Three channels run well beat ten run badly.
- Job 2
Run answer-first posts
Each post opens with the answer to a customer question, then the detail. We write in your voice and check every fact against your website first.
- Job 3
Connect to your site
Profiles point to your website and back, with consistent entity data and sameAs references, so tools can tell they describe one business.
- Job 4
Report the reach
Each month, reach, engagement and profile consistency next to your search and AI results, with the method stated for each channel.
Consistency and reach
The same facts, reported honestly
One profile that disagrees is enough to put a wrong fact into an answer. We keep every channel and your site the same, and report reach with the method stated.
The same facts on every channel
| Fact | Website | Business profile | Professional network |
|---|---|---|---|
| Hours | Mon to Fri, 8.30 to 5 | Mon to Fri, 8.30 to 5 | Mon to Sat, 9 to 3Mon to Fri, 8.30 to 5 |
| Services | Sports injuries, rehab | Sports injuries, rehab | Sports injuriesSports injuries, rehab |
| Address | 12 Example St, Geelong | 12 Example St, Geelong | 12 Example St, Geelong12 Example St, Geelong |
Reach, reported honestly
Measurement
How we measure it
Reported monthly against the baseline from your free audit, so every month starts from the same point.
- 01
Reach
How many people each channel reached, reported as the platform measures it.
- 02
Engagement
Reactions, comments, shares and clicks on the posts we publish.
- 03
Profile consistency
How many profiles match your website on name, address, services and hours.
One roadmap
Part of one roadmap
Social is one of four surfaces plus social. Every monthly plan covers all of them, scoped after your free score or audit.
Questions, answered.
Something else? Ask us directly, we reply within one business day.
Do you post on every platform?
No. We recommend the channels that match where your customers look and what your business can keep up. A small number of active, accurate profiles is worth more than many abandoned ones. We tell you which channels we suggest and why before any posting starts.
Does social media help SEO or AI visibility directly?
Public profiles and posts are among the sources search engines and AI tools read, so they can add to the evidence about your business. We do not promise that a post will change a ranking or an AI answer. We do make sure the facts are consistent, so what those sources say supports the rest of your visibility work.
Can you write the posts and run the accounts?
Yes. We plan and write the posts, and we publish them through the channels you approve. Writing is part of the monthly plan, so you know what goes out and when. You review anything that speaks for your business before it goes live. We do not post on your behalf without your approval.
What do you report each month?
Reach, engagement and profile consistency, shown next to your search and AI results. You see which posts reached people, which answered a customer question, and which profiles still disagree with your website. The report also explains how each platform defines reach, so the numbers can be compared fairly.
See what AI says about your business.
Free, checked by a person, and in your inbox within 5 business days. Or score your website in under a minute.