Rank on Google and Bing. The floor the rest stands on.
In shortSEO (search engine optimisation) is the work of making your website easy for Google and Bing to crawl, index and rank for the searches your customers make. It covers crawl access, page speed, structured data, clear titles and pages that answer real questions. It is also the foundation for AI visibility, because many AI tools search the live web.
Visitor vs crawler
What a crawler sees
A visitor sees a finished page. A crawler sees what your server sends back. When the two differ, good pages get lost.
Our services
- Sports injuries
- Back and neck pain
- Post-surgery rehab
- Dry needling
- Clinical pilates
- Running assessments
Six services, all visible.
An empty box. The fix is to write all six into the page itself.
Illustrative example, not a client. Major AI crawlers do not run JavaScript, so content that appears only after a script runs is invisible to them (Vercel).
The work
Six checks, in order
Before any content work, we check the basics every search engine and AI tool depends on.
- 01
Crawl access
Important pages can be reached, are not blocked by mistake, and are listed in your sitemap.
- 02
Titles and descriptions
Each page says what it is about, in its own words.
- 03
Structured data
Markup that tells search engines what the business is, what it offers and where it is.
- 04
Speed
How quickly pages load on a phone, measured as Core Web Vitals.
- 05
AI-crawler access
Key content can be read without running JavaScript.
- 06
Consistent facts
The same name, address, services and hours on your site and in your profiles.
Why it comes first
The floor for AI, and the site you have
Why this is the floor for AI
Many AI tools search the live web and draw on pages that rank and can be read. A page that is hard to crawl is hard to cite. SEO does not guarantee a mention in an AI answer, but it makes one possible. AEO and GEO are built on top of it.
Fixing the site you have
Most SEO work improves titles, internal links, speed and structured data on the site you run. If the platform itself holds you back, we say so plainly, and any rebuild is quoted at a fixed price before work starts.
Score your website freeMeasurement
How we measure it
Reported monthly against the baseline from your free audit, so every month starts from the same point.
- 01
Rankings
Positions for the searches that bring you customers.
- 02
Traffic
Visits from search, page by page.
- 03
Enquiries
Calls, forms and bookings that came from search.
One roadmap
Part of one roadmap
SEO is one of four surfaces plus social. Every monthly plan covers all of them, scoped after your free score or audit.
Questions, answered.
Something else? Ask us directly, we reply within one business day.
Is SEO still worth it now that people use AI?
Yes. Many AI tools search the live web, and they often draw on pages that rank and can be read. SEO remains the base. What changes is the measure. We still track rankings and traffic, and we add AI mentions and citations alongside them, so one report shows the whole picture.
Do I have to rebuild my website to rank better?
Usually not. If your site is sound, we improve what you already have. We recommend a rebuild only when the platform holds back speed, security or how well crawlers can read the site. The free website score shows which applies, and any rebuild is quoted at a fixed price before you commit.
Why check the site before writing any content?
Good content on a page that cannot be crawled is wasted. Titles, crawl access and structured data decide whether a search engine reads the page at all, so we check them first. Once the floor is sound, the content work has a fair chance of being read, quoted and measured.
See what AI says about your business.
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