Let AI agents act on your site. Find it, book it, buy it.
In shortAIEO (AI Engine Optimisation) makes a website usable by AI agents and crawlers. Agents browse, compare, book and buy on a person’s behalf, and crawlers collect pages for AI tools. AIEO makes prices, products, forms, buttons and actions readable by machines, so an agent can complete a task on your site, not only read about it.
One task, attempted by an agent
What blocks an agent, and the fix
Each step is a place where the task can succeed or fail. A task that fails at one step fails for the customer too.
“Book me a physiotherapy appointment and tell me the price.”
- Step 1
Reach the site
What blocks itrobots.txt or a bot wall turns the agent away before it reads a page.
The fixThe pages you want read are open to the crawlers and agents you want.
- Step 2
Find the price
What blocks itThe price sits inside an image or a PDF.
The fixEach price is written as text on the page, and as structured data.
- Step 3
Check availability
What blocks itTimes appear only after a script runs, which many AI crawlers cannot do.
The fixOpen times are readable text or data in the page itself.
- Step 4
Fill the form and book
What blocks itPlaceholder text with no labels, and an icon-only button with no name.
The fixEvery field has a visible label, and the button is named, such as "Book an appointment".
Illustrative example, not a client: a physiotherapy clinic in Geelong. No real result is shown.
Agent-ready
What makes a site agent-ready
- Machine-readable prices and productsEach price, product, variant and stock status is written as text or structured data.
- Labelled formsEach field has a visible label that a program can match to its purpose.
- Accessible buttonsEvery button and link has a clear name, so a program or screen reader can press it.
- Structured dataMarkup for the business, its services, opening hours, offers and reviews.
- Crawler accessThe pages you want read are open to the crawlers you want, and nothing is blocked by mistake.
- llms.txtAn optional plain-text list of key pages. A minor signal, never a fix on its own.
How we test
Crawlers and agents are different visitors
Crawlers collect pages so AI tools can answer from them. Agents act for a person: they compare options, fill in forms and try to complete a booking or purchase. A page can be readable and still fail when someone tries to act on it, so we test real tasks, such as these.
- Find a price
- Check opening hours
- Book an appointment
- Buy a product
- Compare two services
- Step 1
Agree the tasks
Real tasks, set with you at the start.
- Step 2
Run agents before
Each task attempted before any change.
- Step 3
Fix the failing step
One step at a time, in the page itself.
- Step 4
Run agents after
The same tasks, attempted again.
- Step 5
Report
Whether it succeeded and, if not, the step that stopped it.
Measurement
How we measure it
Reported monthly against the baseline from your free audit, so every month starts from the same point.
- 01
Agent task success
Whether an agent can find the price, book, buy or compare on your site, and where it stops.
- 02
Crawler access
Whether the pages you want read can be reached and read by AI crawlers.
One roadmap
Part of one roadmap
AIEO is one of four surfaces plus social. Every monthly plan covers all of them, scoped after your free score or audit.
Questions, answered.
Something else? Ask us directly, we reply within one business day.
What is an AI agent, and how is it different from a chatbot?
A chatbot answers questions. An agent carries out a task: it opens websites, compares options, fills in forms and tries to complete a booking or purchase for a person. To do that, it needs to read your prices and availability, understand your forms and press your buttons. AIEO makes those steps work.
Do I need llms.txt?
Not on its own. llms.txt is an optional, plain-text list of your key pages, and we treat it as a minor signal. The work that matters more is making prices, forms, buttons and facts readable in the page itself, and checking that crawlers can reach those pages.
Is AIEO only for online stores?
No. Any business with prices, availability or bookings can be affected. Clinics, trades, law firms and accountants often have a booking form or a price list that an agent needs to read. Stores and SaaS companies apply the same work to product data and sign-up flows. We start with the tasks your customers are most likely to attempt.
Can you guarantee an agent will book with us?
No. Agents, platforms and AI tools change quickly, and we cannot promise that any agent will complete a task. We promise the agreed tasks, tested before and after the work, and a report that shows the success rate and the step that failed.
See what AI says about your business.
Free, checked by a person, and in your inbox within 5 business days. Or score your website in under a minute.