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Notes on being foundby search and AI.
Practical, plain-English notes from the founders: how search engines, AI assistants and agents find a business, and what you can check yourself.
How to check what AI says about your business in 15 minutes
You do not need a tool to find out whether ChatGPT, Gemini and Perplexity mention your business. You need ten honest questions, a simple sheet and the discipline to ask them the same way every month.
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Why AI crawlers may not see half your website
Major AI crawlers do not run JavaScript. If your services, prices or opening hours only appear after a script runs, a visitor sees them and an AI tool does not. Here is how to check your own site in five minutes, and what to do about it.
Yakshith MaddineniSEO, AEO, GEO and AIEO: four ways customers find a business now
Search used to mean ten blue links. Now the same customer question can end in a results page, an answer box, an AI assistant's shortlist or an agent that books for them. Here is what each surface is, and what it takes to show up on it.
Mohith Kumar S S
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